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~person:"Chattaraman, Veena"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Konsumentenverhalten
Online-Handel
Brand image
2
Consumer behaviour
2
Markenimage
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Bekleidung
1
Brand extension
1
Brand management
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Clothing
1
Confidence
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Incomplete information
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Markenführung
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Markentransfer
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Market research
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Marktforschung
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Online retailing
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Unvollkommene Information
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Vertrauen
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Website
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brand extensions
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brand strength
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brands
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consumer behaviour
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design consistency
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perceived fit
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processing fluency
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Chattaraman, Veena
Forsythe, Sandra
14
Kim, Jiyeon
5
Kwon, Wi-suk
4
Liu, Chuanlan
4
Aghekyan-Simonian, Mariné
1
Black, William C.
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Dai, Bo
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Goh, Yi Sheng
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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2
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
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