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~person:"Chatterjee, Promothesh"
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Search: subject_exact:"Methodologischer Kollektivismus"
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Attraction effect
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Chatterjee, Promothesh
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Journal of strategic marketing
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When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking
Banerjee, Pronobesh
;
Chatterjee, Promothesh
;
Mishra, Sanjay
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012313909
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