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Search: subject:"brand alliance"
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Brand alliance
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Chatterjee, Rabikar
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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A typology of brand alliances and consumer awareness of
brand
alliance
integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, Julie A.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
Saved in:
2
Cobranding arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
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