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~person:"Chattopadhyay, Amitava"
~person:"Franck, Egon"
~subject:"Fernsehprogramm"
~subject:"Theory"
~type_genre:"Graue Literatur"
~type_genre:"Thesis"
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Fernsehprogramm
Theory
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2009-2014
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Chattopadhyay, Amitava
Franck, Egon
Kind, Hans Jarle
12
Sørgard, Lars
10
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9
Nilssen, Tore
9
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Lin, Panlang
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ECONIS (ZBW)
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
2
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
3
The importance of suspense and surprise in entertainment demand: evidence from Wimbledon
Bizzozero, Paolo
;
Flepp, Raphael
;
Franck, Egon
-
2015
Persistent link: https://www.econbiz.de/10011418686
Saved in:
4
Zur Fernsehvermarktung von Sportligen : ökonomische Überlegungen am Beispiel der Fußball-Bundesliga
Franck, Egon
;
Müller, Jens Christian
-
2000
Persistent link: https://www.econbiz.de/10001517729
Saved in:
5
Free-TV, Abo-TV, Pay per View-TV : Organisationsformen des privaten Fernsehangebots als Arrangements zur Vermarktung von Unterhaltung
Dietl, Helmut
;
Franck, Egon
-
1999
Persistent link: https://www.econbiz.de/10001426095
Saved in:
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