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~person:"Chaudhuri, Malika"
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Search: subject:"Produktentwicklung"
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New product development
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Produktentwicklung
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Brand management
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Diffusion
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Chaudhuri, Malika
Herstatt, Cornelius
94
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Cooper, Robert G.
28
Lüthje, Christian
25
Griffin, Abbie
23
Di Benedetto, Anthony
21
Hultink, Erik J.
21
Song, Michael
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Trott, Paul
21
Gassmann, Oliver
20
Kahn, Kenneth B.
19
Lynn, Gary
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Wu, Jie
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Dahl, Darren W.
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Dayan, Mumin
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Keskin, Halit
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Sosa, Manuel
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Dawid, Herbert
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Dell'Era, Claudio
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Kort, Peter M.
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Leifer, Larry
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Tiwari, Rajnish
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Van Den Bulte, Christophe
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Hippel, Eric von
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Lettl, Christopher
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Barczak, Gloria
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Bullinger, Hans-Jörg
14
Ernst, Holger
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Homburg, Christian
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Lindemann, Udo
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Tellis, Gerard J.
14
Ulrich, Karl T.
14
Yan, Tingting
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Akgün, Ali E.
13
Füller, Johann
13
Goffin, Keith
13
Griffith, David A.
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Haapasalo, Harri
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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2
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
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