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~person:"Che Aniza Che Wel"
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Search: person:"Julian, Craig C."
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Loyalty programs
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Che Aniza Che Wel
Julian, Craig C.
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Ahmed, Zafar U.
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Journal of transnational management : the official journal of the International Management Development Association
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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
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