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~person:"Chen, Annie Huiling"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
3
New product development
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New product sales performance
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Chen, Annie Huiling
Calantone, Roger J.
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Dogbe, Courage Simon Kofi
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-Peng
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
Saved in:
2
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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