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~person:"Chen, Chien-wei"
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New product development
4
Produktentwicklung
4
Advertising
2
Ankündigungseffekt
2
Announcement effect
2
Asymmetric information
2
Asymmetrische Information
2
Information asymmetry
2
Signalling
2
Werbung
2
Advertising investment
1
Capital income
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Information content
1
Information value
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Informationswert
1
Institutional investor
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Institutional investors
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Institutioneller Investor
1
International market entry
1
International marketing
1
Internationaler Markteintritt
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Internationales Marketing
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Kapitaleinkommen
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New product preannouncement
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New product preannouncements
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Signal
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Chen, Chien-wei
Lichtenberg, Frank R.
126
Berndt, Ernst R.
104
Herstatt, Cornelius
82
Kremer, Michael
59
Anderson, Kym
50
Pies, Ingo
45
Brekke, Kurt R.
40
Di Benedetto, C. Anthony
39
Straume, Odd Rune
39
Calantone, Roger J.
38
Finkelstein, Amy
38
Van Wassenhove, Luk N.
38
Cooper, Robert G.
37
Kowalkowski, Christian
37
Kohtamäki, Marko
36
Brem, Alexander
35
Gebauer, Heiko
35
Jin, Ginger Zhe
35
Lo, Andrew W.
35
Peitz, Martin
35
Snyder, Christopher M.
35
Parida, Vinit
33
Viscusi, W. Kip
33
Bate, Roger
32
Heiss, Florian
32
Philipson, Tomas J.
32
Danzon, Patricia Munch
31
McFadden, Daniel
31
Correa, Carlos María
30
Frank, Richard G.
30
Lusk, Jayson L.
30
Einav, Liran
29
Irwin, Scott H.
29
Dubois, Pierre
28
Granlund, David
28
Vernon, John A.
28
Simon, Kosali Ilayperuma
27
Winter, Joachim
27
Choi, Jay Pil
26
Jeon, Doh-Shin
26
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Journal of global marketing
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Review of managerial science
1
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ECONIS (ZBW)
4
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1
The relationship between information content and institutional investors : evidence from new product preannouncements
Yang, Chi-lin
;
Chiang, Min-Hsien
;
Chen, Chien-wei
- In:
Review of managerial science
8
(
2014
)
3
,
pp. 405-418
Persistent link: https://www.econbiz.de/10010386702
Saved in:
2
New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
3
Design and delivery of new product preannouncement messages
Chen, Chien-wei
;
Wong, Veronica
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10009551718
Saved in:
4
Integrated marketing communications and new product performance in international markets
Chen, Chien-wei
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 397-416
Persistent link: https://www.econbiz.de/10009500880
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