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~person:"Chen, Huan"
~person:"Dessy, Orietta"
~person:"Galenson, David W."
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Film
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Film industry
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Filmwirtschaft
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Kino
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Movie theatre
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Product Placement
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Chen, Huan
Dessy, Orietta
Galenson, David W.
McKenzie, Jordi
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Hennig-Thurau, Thorsten
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Karniouchina, Ekaterina V.
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Weinberg, Charles B.
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Journal of promotion management : JPM
2
The media industries and their markets : quantitative analyses
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
3
Demand for movies in Europe and the effects of multiplex diffusion
Dessy, Orietta
;
Gambaro, Marco
- In:
The media industries and their markets : quantitative …
,
(pp. 207-219)
.
2010
Persistent link: https://www.econbiz.de/10008772850
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