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~person:"Chen, Huan"
~subject:"Movie theatre"
~subject:"Social web"
~subject:"United Kingdom"
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Movie theatre
Social web
United Kingdom
Advertising effects
4
Film industry
4
Filmwirtschaft
4
Product Placement
4
Product placement
4
Werbewirkung
4
Film
3
product placement
3
China
2
Kino
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content analysis
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Brand management
1
Comparison
1
Computerspiel
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Consumer behaviour
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Engagement
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Hollywood movies
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Konsumentenverhalten
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Markenführung
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Prominence
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Social Web
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Video game
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historical analysis
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motion picture
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Chen, Huan
Ho, Justin
6
Sedgwick, John
6
Gil, Ricard
5
Ho, Katherine
5
Lehrer, Steven F.
5
Lu, Shijie
5
McKenzie, Jordi
5
Weinberg, Charles B.
5
Xie, Tian
5
Chintagunta, Pradeep K.
4
Einav, Liran
4
Gopinath, Shyam
4
Hanssen, F. Andrew
4
Kim, In Kyung
4
Miskell, Peter
4
Mortimer, Julie Holland
4
Smith, Michael D.
4
Venkataraman, Sriram
4
Bakker, Gerben
3
Chisholm, Darlene C.
3
De Nijs, Romain
3
Engelstätter, Benjamin
3
Hennig-Thurau, Thorsten
3
Lampel, Joseph
3
Liu, Yong
3
McMahon, James
3
Prieto-Rodriguez, Juan
3
Qiu, Liangfei
3
Tin Cheuk Leung
3
Wang, Xin
3
Wang, Ye
3
Ward, Michael R.
3
Whinston, Andrew B.
3
Astakhova, Daria
2
Baber, Hasnan
2
Balázs, Gyenge
2
Basuroy, Suman
2
Bellégo, Christophe
2
Benchenna, Abdelfettah
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Journal of promotion management : JPM
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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