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~person:"Chen, Li"
~person:"Cui, T."
~subject:"Sponsored content"
~subject:"Video game"
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Journal of the Academy of Marketing Science
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What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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