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~person:"Chen, Li"
~subject:"Internet marketing"
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Search: subject_exact:"Social media marketing"
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Internet marketing
Online-Marketing
4
Advertising effects
3
Werbewirkung
3
Computerspiel
2
Consumer behaviour
2
Influencer marketing
2
Konsumentenverhalten
2
Sponsoring
2
Sponsorship
2
Video game
2
Advertising
1
Authenticity
1
Bank lending
1
Bespielte Medien
1
Competition
1
Digital content
1
Digital engagement
1
Digital goods
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Digitale Güter
1
Digitalisierung
1
Digitization
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Duopol
1
Duopoly
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E-commerce
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Electronic Commerce
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Electronic publishing
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Elektronische Publikation
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Expert influencer
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Game theory
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Home video product
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Internet
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Kreditgeschäft
1
Mega influencer
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Native advertising
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Netherlands
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Niederlande
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Online retailing
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Online-Handel
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Chen, Li
Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
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European journal of marketing
1
International journal of electronic commerce : IJEC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li
;
Chen, Yiwen
;
Pan, Yang
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
Saved in:
2
Social media influencer endorsement : the conditional effects of product attribute description in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
Saved in:
3
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
4
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li
;
King, Ruth C.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
3
,
pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
Saved in:
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