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~person:"Chen, Mu-Chen"
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Chen, Mu-Chen
Benoît-Moreau, Florence
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Technological forecasting & social change : an international journal
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Total quality management & business excellence
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ECONIS (ZBW)
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How a branded website creates customer purchase intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10012199763
Saved in:
2
How does gamification improve user experience? : an empirical investigation on the antecedences and consequences of user experience and its mediating role
Hsu, Chia-Lin
;
Chen, Mu-Chen
- In:
Technological forecasting & social change : an …
132
(
2018
),
pp. 118-129
Persistent link: https://www.econbiz.de/10011959818
Saved in:
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