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~person:"Chen, Pei-Chi"
~subject:"Markenimage"
~subject:"Wohltätigkeit"
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Chen, Pei-Chi
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and
self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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