Lin, Ru-Jen; Chen, Rong-Huei; Huang, Fei-Hsin - In: Industrial Management & Data Systems 114 (2014) 6, pp. 886-903
Purpose – Despite the stimulation provided by market demand and green issues on business performance, the exact nature … research by examining the effects of market demand on firm performance using green innovation and environmental performance as …) were used to test the hypotheses and the theoretical model. Findings – Except for the impact of market demand on …