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~person:"Chen, Steven"
~person:"Chhajed, Dilip"
~subject:"Product management"
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Chen, Steven
Chhajed, Dilip
Albers, Sönke
4
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Journal of marketing education : JME
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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2
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
3
Simultaneous determination of product attributes and prices, and production processes in product-line design
Raman, Narayan
;
Chhajed, Dilip
-
1994
Persistent link: https://www.econbiz.de/10000899059
Saved in:
4
Simultaneous determination of product attributes and prices, and production processes in product-line design
Raman, Narayan
;
Chhajed, Dilip
-
1994
Persistent link: https://www.econbiz.de/10000909576
Saved in:
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