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~person:"Chen, Steven"
~source:"econis"
~subject:"Product management"
~subject:"Wahrnehmung"
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Product management
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Chen, Steven
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Herrmann, Andreas
4
Knittel, Christopher R.
4
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Journal of marketing education : JME
1
Marketing theory
1
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ECONIS (ZBW)
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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2
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
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