//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Steven"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product design
2
Product management
2
Produktgestaltung
2
Produktmanagement
2
Aesthetics
1
Betriebswirtschaftsstudium
1
Competitive advantage
1
Corporate reputation
1
Creativity
1
Curriculum
1
Firmenimage
1
Graduate business education
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kreativität
1
Lehrplan
1
Marketing management
1
Marketingmanagement
1
New product development
1
Produktentwicklung
1
Schweden
1
Sweden
1
Wettbewerbsvorteil
1
creativity
1
design thinking
1
marketing curriculum
1
marketing education
1
new product development
1
product design
1
Ästhetik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Steven
Herrmann, Andreas
28
Pepels, Werner
25
Huber, Frank
19
Melitz, Marc J.
15
Bernard, Andrew B.
14
Harkonen, Janne
14
Haapasalo, Harri
13
Mayer, Thierry
12
Albers, Sönke
11
Aumayr, Klaus J.
11
Gaubinger, Kurt
11
Kairies, Peter
11
Wildemann, Horst
9
Cooper, Robert G.
8
Crawford, C. Merle
8
Kapferer, Jean-Noël
8
Ottaviano, Gianmarco I. P.
8
Pitta, Dennis A.
8
Schott, Peter K.
8
Tolonen, Arto
8
Werani, Thomas
8
Bruhn, Manfred
7
Gierl, Heribert
7
Haines, Steven
7
Hofbauer, Günter
7
Homburg, Christian
7
Kahn, Kenneth B.
7
Keller, Kevin Lane
7
Lippmann, Herbert
7
Rabl, Michael
7
Rubik, Frieder
7
Bauer, Hans H.
6
De Chernatony, Leslie
6
Di Benedetto, C. Anthony
6
Herstatt, Cornelius
6
Immonen, Anselmi
6
Kumar, Vineet
6
Matys, Erwin
6
Okubo, Toshihiro
6
Prevel Katsanis, Lea
6
more ...
less ...
Published in...
All
Journal of marketing education : JME
1
Marketing theory
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
2
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi
;
Digerfeldt-Månsson, Theresa
; …
- In:
Marketing theory
12
(
2012
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009658904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->