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~person:"Chen, Tom"
~person:"Dulmin, Riccardo"
~person:"Ko, Yong Jae"
~person:"Nayak, Gurudutt"
~subject:"Consumer behaviour"
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Sport management review
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The journal of product & brand management
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ECONIS (ZBW)
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Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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