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~person:"Chen, Tom"
~person:"Kim, Hee Dae"
~subject:"Consumer behaviour"
~subject:"KMU"
~subject:"КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ"
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Consumer behaviour
KMU
КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
Social Web
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2
USA
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United States
2
Brand
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Brand engagement
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Chen, Tom
Kim, Hee Dae
Jain, Varsha
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International small business journal : researching entrepreneurship
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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2
Building web 2.0 enterprises : a study of small and medium enterprises in the United States
Kim, Hee Dae
;
Lee, In
;
Lee, Choong Kwon
- In:
International small business journal : researching …
31
(
2013
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10009744290
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