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~person:"Chen, Weifeng"
~person:"Iglesias, Oriol"
~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
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Beziehungsmarketing
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Brand architecture
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Markenarchitektur
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Chen, Weifeng
Iglesias, Oriol
Hakenes, Hendrik
7
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European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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