Liu, Dongfeng; Wilson, Rob; Plumley, Daniel; Chen, Xiaofeng - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 2, pp. 353-370
Purpose: The purpose of this paper is to analyze fans’ perceptions of the corporate social responsibility (CSR) activities of a professional football club, specifically whether or not perceived CSR performances are then likely to influence patronage intentions of the fans in relation to the...