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~person:"Chen, Yenming J."
~person:"Flynn, Andrea Godfrey"
~person:"Lin, Jialing"
~subject:"Corporate social responsibility"
~subject:"Sustainable product"
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Search: subject_exact:"Green marketing"
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Corporate social responsibility
Sustainable product
Green marketing
10
Öko-Marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Öko-Produkt
9
Brand image
4
Brand management
4
Corporate Social Responsibility
4
Environmental consciousness
4
Environmental management
4
Markenführung
4
Markenimage
4
Umweltbewusstsein
4
Umweltmanagement
4
Nachhaltigkeit
3
Social change
3
Sozialer Wandel
3
Sustainability
3
Taiwan
3
Welt
3
World
3
Beziehungsmarketing
2
Green brand
2
Green perceived value
2
Innovation
2
Nachhaltige Entwicklung
2
Relationship marketing
2
Sustainable development
2
Viral marketing
2
Virales Marketing
2
green brand innovativeness
2
green perceived value
2
Brand loyalty
1
Consumer loss aversion
1
Decision under uncertainty
1
Design for the environment
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1
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English
10
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Chen, Yenming J.
Flynn, Andrea Godfrey
Lin, Jialing
Bang Nguyen Viet
6
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Delmas, Magali A.
3
Esakki, Thangasamy
3
Han, Heesup
3
Hinson, Robert
3
Khan, Mohammed Naved
3
Kosiba, John Paul Basewe
3
Kumar, Prashant
3
Mehta, Ravi
3
Mohd Suki, Norazah
3
Newman, Nathaniel
3
Nguyen, Ninh
3
Nutsugah, Francis Fonyee
3
Rahman, Imran
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Twum, Kojo Kakra
3
Ur Rahman, Saleem
3
Walker Reczek, Rebecca
3
Akkucuk, Ulas
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Bingham, Timothy
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yu-Shan
2
Chen, Yu-shan
2
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AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
American Marketing Association
3
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Corporate social responsibility and environmental management
1
International journal of emerging markets
1
International journal of production economics
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Total quality management & business excellence
1
Transportation research / E : an international journal
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ECONIS (ZBW)
10
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1
Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge
Lin, Jialing
;
Huang, Yubo
;
Li, Mengyao
- In:
Total quality management & business excellence
35
(
2024
)
7/8
,
pp. 814-834
Persistent link: https://www.econbiz.de/10014549062
Saved in:
2
How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?
Lin, Jialing
;
Zhou, Zhimin
;
Zheng, Fucheng
;
Jiang, Xinru
; …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
5
,
pp. 2651-2663
Persistent link: https://www.econbiz.de/10014380350
Saved in:
3
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
4
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
5
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
6
The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
7
Fair sharing and eco-efficiency in green responsibility and green marketing policy
Chen, Yenming J.
;
Chen, Tsung-Hui
- In:
International journal of production economics
217
(
2019
),
pp. 232-245
Persistent link: https://www.econbiz.de/10012129264
Saved in:
8
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
9
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
10
Non-differentiated green product positioning : froles of uncertainty and rationality
Chen, Yenming J.
;
Sheu, Jiuh Biing
- In:
Transportation research / E : an international journal
103
(
2017
),
pp. 248-260
Persistent link: https://www.econbiz.de/10011734007
Saved in:
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