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Chen, Yubo
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Online
Consumer
Review
: Word-of-Mouth as a New Element of Marketing Communication Mix
Chen, Yubo
;
Xie, Jinhong
- In:
Management Science
54
(
2008
)
3
,
pp. 477-491
playing an increasingly important role in consumers' purchase decisions. This paper argues that online
consumer
review
, a type …
Persistent link: https://www.econbiz.de/10009197644
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