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~person:"Cheng, Julian Ming-Sung"
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Cheng, Julian Ming-Sung
Wang, Michael Chih-hung
10
Cheng, Julian Ming Sung
7
Wang, Michael Chih-Hung
7
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2
Chen, Alex Fei-long
2
Chen, Lily Shui-Lien
2
Chen, Lily Shui-lien
2
Cheng, Julian Ming-sung
2
Jain, Megha
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Wang, Edward Shih-tse
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International journal of technology marketing : IJTMkt
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Journal of global marketing
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
Saved in:
2
The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience
Wang, Michael Chih-Hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10008992805
Saved in:
3
The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan
Wang, Michael Chih-Hung
;
Chen, Lily Shui-Lien
;
Cheng, …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 183
Persistent link: https://www.econbiz.de/10008270457
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