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~person:"Cheng, Ranis"
~subject:"Brand image"
~subject:"Graduate business education"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
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Cheng, Ranis
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Journal of research in marketing and entrepreneurship : JRME
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Journal of small business and enterprise development
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ECONIS (ZBW)
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Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
2
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
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