Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of Business Ethics 127 (2015) 2, pp. 337-350
investigates whether and how psychological antecedents (i.e., consumer shopping orientation and mindset) and gender differences … modeling was employed for hypothesis testing. The results suggest that a utilitarian orientation and an individualistic mindset … are positively related to skepticism toward advertising, while a hedonic orientation and a collectivistic mindset are …