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~person:"Chesnes, Matthew"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Konferenzschrift"
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Advertising effects
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Consumer behaviour
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Chesnes, Matthew
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Direct-to-consumer advertising and online search
Chesnes, Matthew
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Jin, Ginger Zhe
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2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
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2016
Persistent link: https://www.econbiz.de/10011561967
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