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~person:"Chevalier, Michel"
~person:"Glynn, Mark S."
~subject:"India"
~subject:"Markenartikel"
~subject:"Retail trade"
~type_genre:"Case study"
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Business-to-business brand management : theory, research and executive case study exercises
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Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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