Borchardt, Miriam; Chiappetta Jabbour, Charbel José; … - In: European Business Review 34 (2021) 3, pp. 297-320
Purpose: This study aims to examine the process of frugal innovation (FI) in micro- and small-enterprises (MSEs) at the base of the pyramid (BOP) through the analytical lens of business models. Design/methodology/approach: A case study was conducted with 30 MSEs from three different industries...