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~person:"Chikweche, Tendai"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Online-Marketing"
~subject:"Youth"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Marketing
Niedrigeinkommen
Online-Marketing
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Target group
5
Zielgruppe
5
Low income
4
Simbabwe
4
Zimbabwe
4
Brand management
2
Markenführung
2
Marketing management
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Marketingmanagement
2
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Armutsbekämpfung
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Bottom of the pyramid
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Consumer behaviour
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Konsumentenverhalten
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Vertriebsweg
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branding
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coping strategies
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environmental impediments
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floating middle-class Africa
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market potential
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Chikweche, Tendai
Wiedmann, Klaus-Peter
9
Hudders, Liselot
7
Herstatt, Cornelius
6
Halfmann, Marion
5
Bauer, Hans H.
4
Cauberghe, Veroline
4
De Jans, Steffi
4
Drees, Norbert
4
Franz, Rainer
4
Götz, Konrad
4
Heinrich, Stephan
4
Kochhan, Christoph
4
Kohlbacher, Florian
4
Muthers, Helmut
4
Pelsmacker, Patrick de
4
Preuß, Klaus-Jürgen
4
Schertler, Walter
4
Singh, Ramendra
4
Allgayer, Florian
3
Bauer, Christoph
3
Buijzen, Moniek
3
Butt, Muhammad Mohsin
3
Diller, Hermann
3
Dressler, Matthias
3
Enneking, Ulrich
3
Enste, Peter
3
Fletcher, Richard
3
Friedrichsen, Mike
3
Fromm, Jeff
3
Gupta, Shruti
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Hütte, Edgar
3
Keller, Bernhard
3
Kranzusch, Peter
3
Kuder, Martin
3
Lebok, Uwe
3
Nairn, Agnès
3
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Journal of global marketing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
3
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
4
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
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