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~person:"Childers, Terry L."
~person:"Geuens, Maggie"
~person:"Gottschling, Stefan"
~person:"Helmke, Stefan"
~person:"Mayer, Hans"
~subject:"Direktmarketing"
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Direktmarketing
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Childers, Terry L.
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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ECONIS (ZBW)
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Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10014546731
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Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
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3
Stark texten, mehr verkaufen : Kunden finden, Kunden binden mit Mailing, Web & Co.
Gottschling, Stefan
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003516904
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