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~person:"Chin, Phaik Nie"
~person:"Marshall, R. Scott"
~subject:"Innovation adoption"
~subject:"Markenimage"
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Innovation adoption
Markenimage
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Chin, Phaik Nie
Marshall, R. Scott
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International journal of electronic business : IJEB
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Examining the continuous usage intention and behaviours of music streaming subscribers
Yeoh, Shih Yee
;
Yuntavid, Xavier J. P.
;
Chin, Phaik Nie
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10013253648
Saved in:
2
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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