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~person:"Chin, Phaik Nie"
~person:"Marshall, R. Scott"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Consumer attitudes
5
Verbrauchereinstellung
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Consumer behaviour
3
Environmental management
2
Stakeholder
2
USA
2
Umweltmanagement
2
United States
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theory of planned behaviour
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Brand
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Bullion market
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Endorser credibility
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Glaubwürdigkeit
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Gold
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Gold and silver
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Gold standard
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Goldstandard
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Innovation adoption
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Innovationsakzeptanz
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Intention to purchase
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KMU
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Malaysia
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Chin, Phaik Nie
Marshall, R. Scott
Han, Heesup
7
Kasri, Rahmatina Awaliah
4
Konstantoulaki, Kleopatra
4
Rizomyliotis, Ioannis
4
Bhutto, Muhammad Yaseen
3
D'Souza, Clare M.
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Farah, Maya F.
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Farzana Quoquab
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Hancer, Murat
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Jain, Sheetal
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Jihad Mohammad
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Sreen, Naman
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Sujood
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Valdimar Sigurdsson
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Vermeir, Iris
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Ahmed, Zafar U.
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Al Khasawneh, Mohammad Hamdi
2
Ali, Waheed
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Alias, Hasbalaila
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Arli, Denni
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Asmak Ab Rahman
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Bano, Naseem
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Butt, Muhammad Mohsin
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Canavan, Brendan
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Chaerunnisa, Syafira Rizma
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Cham Tat Huei
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Chatzidakis, Andreas
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Chen, Shih-Chih
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Chiu, Weisheng
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Chovancová, Miloslava
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Dalli, Daniele
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International journal of electronic business : IJEB
1
Journal of financial services marketing
1
Journal of marketing communications
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ECONIS (ZBW)
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Factors affecting investors' intention to purchase gold and silver bullion : evidence from Malaysia
Verghese, Joel
;
Chin, Phaik Nie
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10013170445
Saved in:
2
Examining the continuous usage intention and behaviours of music streaming subscribers
Yeoh, Shih Yee
;
Yuntavid, Xavier J. P.
;
Chin, Phaik Nie
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10013253648
Saved in:
3
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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