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~person:"Chin, Phaik Nie"
~person:"Marshall, R. Scott"
~subject:"Markenimage"
~subject:"USA"
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Markenimage
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Consumer attitudes
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theory of planned behaviour
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Chin, Phaik Nie
Marshall, R. Scott
Cullen, Julie Berry
3
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The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
2
Environmental practices in the wine industry : an empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand
Marshall, R. Scott
;
Akoorie, Michèle E. M.
;
Hamann, Ralph
- In:
Journal of world business : JWB
45
(
2010
)
4
,
pp. 405-414
Persistent link: https://www.econbiz.de/10008668288
Saved in:
3
How do small and medium enterprises go "green"? : a study of environmental management programs in the US wine industry
Cordano, Mark
;
Marshall, R. Scott
;
Silverman, Murray
- In:
Journal of business ethics : JOBE
92
(
2010
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10003959505
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