Chu, Junhong; Chintagunta, Pradeep; Cebollada, Javier - In: Marketing Science 27 (2008) 2, pp. 283-299
We use a unique data set to estimate the price sensitivities of households in online and offline shopping channels when the same households shop across channels. We observe households that shop interchangeably at the online and the offline stores in the same grocery chain and investigate their...