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~person:"Chintagunta, Pradeep K."
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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