//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chiu, Chi-yue"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
USA
Brand management
1
Consumer behaviour
1
Cross-cultural relations
1
Cultural identity
1
Interkulturelle Beziehungen
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kulturelle Identität
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Amtsdruckschrift
Aufsatz im Buch
Book section
1
Language
All
English
1
Author
All
Chiu, Chi-yue
Brouthers, Lance Eliot
2
Cavusgil, S. Tamer
2
Douglas, Susan P.
2
Ghauri, Pervez N.
2
Griffith, David A.
2
Solberg, Carl Arthur
2
Voeth, Markus
2
Zhang, Shi
2
Aaker, David A.
1
Abdullah, Rayan
1
Agarwal, Sanjeev
1
Ahlert, Dieter
1
Amis, John
1
Applbaum, Kalman
1
Arnold, David J.
1
Askegaard, Søren
1
Asmat Nizam Abdul Talib
1
Ataul Karim Patwary
1
Baba, Hajime
1
Baker, Malcolm
1
Bao, Yeqing
1
Beverland, Michael B.
1
Bird, Robert
1
Bith-Hong, Ling
1
Britschgi, Edgar C.
1
Broderick, Amanda J.
1
Brouthers, Lance E.
1
Broyles, S. Allen
1
Buckley, Ed
1
Caruana, Albert
1
Cassière, François
1
Cayla, Julien
1
Cedrola, Elena
1
Chandler, David
1
Chandra, Aruna
1
Chao, Chiang-nan
1
Checchinato, Francesca
1
Colapinto, Cinzia
1
Craig, C. Samuel
1
more ...
less ...
Published in...
All
Brands and brand management : contemporary research perspectives
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural symbolism of brands
Torelli, Carlos J.
;
Keh, Hean Tat
;
Chiu, Chi-yue
- In:
Brands and brand management : contemporary research …
,
(pp. 113-132)
.
2010
Persistent link: https://www.econbiz.de/10003941311
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->