Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13
) participation motivation by adopting both a second-order modeling and a bifactor modeling approaches. The results with 488 college … students revealed that the bifactor model provided a better interpretation of the data compared to second-order model. The five …’,‘social interaction’, and ‘reference group’ are not statistically significant predictors. The results suggest that the bifactor model is …