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~person:"Cho, Eunjoo"
~person:"Lambert, Claire"
~subject:"France"
~subject:"Internal branding"
~subject:"International marketing"
~subject:"Messung"
~subject:"Purchase decision"
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The strategy of global branding and brand equity
Lee, Alvin
;
Yang, Jinchao
;
Mizerski, Richard
;
Lambert, …
-
2015
Persistent link: https://www.econbiz.de/10010504144
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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