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~person:"Cho, Eunjoo"
~subject:"Brand management"
~subject:"Mode"
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Brand management
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Brand image
4
Markenimage
4
Consumer behaviour
3
Fashion
3
Konsumentenverhalten
3
Luxury goods
2
Luxusgüter
2
Markenführung
2
Measurement
2
Messung
2
Ad-brand congruency
1
Brand equity
1
CSR
1
Confidence
1
Construal level
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
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EWOM
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Fashion-related products
1
Internet marketing
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Jugendliche
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Kaufmotiv
1
Markenwert
1
Online retailing
1
Online-Handel
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Online-Marketing
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Personality psychology
1
Persönlichkeitspsychologie
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Psychological distance
1
Scale development
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Second-hand luxury fashion
1
Social Web
1
Social web
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Textile distribution
1
Textilhandel
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Trust
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USA
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Cho, Eunjoo
Fiore, Ann Marie
2
Aycock, Murphy
1
Kim, Kyuree
1
Russell, Daniel W.
1
Youn, Song-yi
1
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Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
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"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
2
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
3
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
4
Conceptualization of a holistic brand image measure for fashion-related brands
Cho, Eunjoo
;
Fiore, Ann Marie
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
Saved in:
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