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~person:"Cho, Eunjoo"
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Search: subject:"Fashion"
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Brand image
4
Markenimage
4
Consumer behaviour
3
Fashion
3
Konsumentenverhalten
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Measurement
2
Messung
2
Ad-brand congruency
1
Brand equity
1
CSR
1
Confidence
1
Construal level
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
EWOM
1
Fashion-related products
1
Internet marketing
1
Jugendliche
1
Kaufmotiv
1
Markenwert
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychological distance
1
Scale development
1
Second-hand luxury fashion
1
Social Web
1
Social web
1
Textile distribution
1
Textilhandel
1
Trust
1
USA
1
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English
4
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Cho, Eunjoo
Choi, Tsan-Ming
56
Ko, Eunju
36
Henninger, Claudia E.
24
Madsen, Dag Øivind
24
Shen, Bin
16
Guercini, Simone
15
Ryding, Daniella
14
Jin, Byoungho
13
Moore, Christopher M.
13
Ozuem, Wilson
13
Swoboda, Bernhard
13
Workman, Jane E.
13
Merlo, Elisabetta
12
Vignali, Gianpaolo
12
Muthu, Subramanian Senthilkannan
11
Runfola, Andrea
11
Blazquez Cano, Marta
10
Cedrola, Elena
10
Chow, Pui-Sze
10
Goworek, Helen
10
Slåtten, Kåre
10
Caniato, Federico
9
Caridi, Maria
9
Khare, Arpita
9
Kim, Kyung Hoon
9
Lee, Seung-Hee
9
McColl, Julie
9
Perry, Patsy
9
Ranfagni, Silvia
9
Alevizou, Panayiota J.
8
Arrigo, Elisa
8
Aspers, Patrik
8
Barnes, Liz
8
Godart, Frédéric C.
8
Loureiro, Sandra Maria Correia
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Moretto, Antonella
8
Wenting, Rik
8
Ahlert, Dieter
7
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Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
"I like to buy pre-owned luxury
fashion
products" : understanding online second-hand luxury
fashion
shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
2
CSR ads matter to luxury
fashion
brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
3
Validation of a
fashion
brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
4
Conceptualization of a holistic brand image measure for
fashion
-related brands
Cho, Eunjoo
;
Fiore, Ann Marie
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10011407097
Saved in:
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