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~person:"Cho, Hallie S."
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Viral marketing"
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Consumer behaviour
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Cho, Hallie S.
Adomavicius, Gediminas
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Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Sosa, Manuel E.
;
Hasija, Sameer
-
2021
-
Revised version of 2018/36/TOM
Persistent link: https://www.econbiz.de/10012542692
Saved in:
2
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Sosa, Manuel
;
Hasija, Sameer
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
4
,
pp. 1977-1996
Persistent link: https://www.econbiz.de/10013373437
Saved in:
3
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Hasija, Sameer
;
Sosa, Manuel E.
-
2018
Persistent link: https://www.econbiz.de/10012056933
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