Duncan, Sherese Y.; Chohan, Raeesah; Ferreira, João José - In: Journal of Business & Industrial Marketing 34 (2019) 7, pp. 1459-1467
Purpose: This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't....