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~person:"Choi, Keechoo"
~person:"Liu, Zhi"
~subject:"Advertising"
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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Coordination contracts of dual-channel supply chain considering advertising cooperation
Zhang, Xue mei
;
Li, Ying-Ying
;
Liu, Zhi
;
Li, Qian-Wen
- In:
International journal of information systems and supply …
14
(
2021
)
1
,
pp. 55-89
Persistent link: https://www.econbiz.de/10012496533
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