Xiao, Tiaojun; Choi, Tsan-Ming - In: International Journal of Production Economics 120 (2009) 1, pp. 54-65
We develop a dynamic game theoretic model of a two-echelon system consisting of two manufacturers and two retailers, where all players are risk averse. Each manufacturer has two pure channel strategies, namely the integrated channel (I) and the retailing channel (R). We mainly focus on how the...