Shin, Dong-Hee; Choo, Hyungseung - In: Journal of Global Information Management (JGIM) 20 (2012) 2, pp. 67-93
Smartphone users in the U.S. and Korea were cross-surveyed to determine country-specific differences in product value perceptions. Usability factors and aesthetic values were combined using the theory of reasoned action (TRA). The strengths of the model’s relationships are discussed. The...