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~person:"Chou, Wen-Hao Winston"
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Brand loyalty
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Chou, Wen-Hao Winston
Becker, Roman
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Exploring the rise of fandom in contemporary consumer culture
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The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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