Chowdhury, A. H. M. Ehsanul Huda; Sarwari, Sara; … - In: International Journal of Applied Behavioral Economics … 2 (2013) 4, pp. 25-35
This article investigates the extent to which communication impacts on relationship marketing and whether improved communication can result in sustainable long-term relationships. It proposes a continuing process that would not only primarily facilitate the mass student community of the...