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~person:"Christodoulides, George"
~person:"Jäger, Tilmann"
~person:"Langer, Alexandra"
~source:"olc"
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Christodoulides, George
Jäger, Tilmann
Langer, Alexandra
Eisend, Martin
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Journal of current issues and research in advertising : JCIRA
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Marketing : ZFP ; journal of research and management
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Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10010151788
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Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra
;
Eisend, Martin
;
Kuss, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
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